Chris B. Saraceno graduated from Kutztown University of Pennsylvania with a B.S. in Marketing with a Minor in Communication. For the past 17 years Chris has worked closely with the principle partners and staff at the Kelly Automotive Group of Dealerships to establish clear sales and profitability objectives for all of its operations. He focuses on process implementation, profitability, inventory control, vendor relations, expense management, and budgeting and forecasting. His responsibilities also include customer-oriented processes and manufacturer satisfaction levels.
Chris has been involved in the automotive industry since 1984 and began working with the Kelly organization in 1989. Prior to his role as Vice President, Chris focused on profits and processes first hand as general manager at Kelly Automotive.
Chris has been credited for the development of the Kelly Sales and Service New Team Member Orientation and Hiring Process. The innovative process utilizes axiology to hire team members that deliver consistent and extraordinarily high quality service in their respective position. The principles set forth are considered the foundation for business which is administered through four Kelly College locations and taught by Kelly managers who have received Kelly Facilitation Training.
Chris has had several articles published in popular automotive magazines, such as: Auto Success Magazine and Dealer Magazine. He is a member of AutoTrader's Dealer Advisory Board and DealerRater's Dealer Advisory Board. He is Co-Founder of www.dealerElite.com and a partner in AutoCon, Automotive Media Partners, and ADM.
Also, the proud author of The Theory of 5!
"Chris is a hard working executive with a very broad understanding of the industry and dealership operations. He is very dependable and makes sound judgement. He is a terrific negotiator when dealing with the Factory or suppliers. He's a Team Player and has the success of the organization First. Chris is an asset in the Kelly Automotive Group" - Jim O'Connor, Ford Motor Company